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超越竞争对手 企业网站排名提升入门常识
发布时间:2015/11/8 浏览量:3

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  企业网站如果没有百度排名没有流量,难以引入客户,拓展业务。那么怎样提升企业网站排名?企业网站优化根本在于网站内容建设与外链建设。此处分享一些企业网站优化排名的基础常识。
  网站内容建设。网站优化分为站内优化和站外优化。网站内部优化,首先设置好你的网站建站系统SEO相关功能。接下来需要长期持续更新网站内容,包括产品信息、公司新闻这2大板块。首先产品信息要详细,全方位多角度地展示,要有逻辑。内容通常包括产品参数、产品概述、产品特点、产品优势、产品功能、客户评价等,最后再配以精美的产品图片。其次是企业新闻。企业新闻发布是保持网站更新,吸引蜘蛛的非常重要的渠道,所以经常保持网站企业新闻的更新是非常有必要的,尽量避免出现网站新闻长时间不更新、为了优化而添加的毫无价值的新闻的状况。关于新闻内容可以从企业举办的活动(包括旅游、聚餐、培训、业余活动等)、企业产品更新和升级、企业外部活动等角度去发掘。
  网站外链建设。站外优化是在其他同行的网站或者比较权威有知名度的网站上留下自己网站的链接。不建议新站上线就离开发布大量外链资源,容易被搜索引擎认为是恶意优化。做网站外链时,需要循序渐进。免费的外链建设渠道有:百度知道、百度文库、博客、相关论坛、自媒体(微博等)、友情链接。企业站的权重通常都不高,因此找友情链接时不用太苛刻,只要有收录、有排名、pr、权重相差不大,就可以互换友链。保持一定的节奏、频率,比如一周换两三个,坚持一两个月就能有不错的效果。友链的效果要比普通的外链好很多,贵在坚持。当排名有起色后,这个时候就要放慢友链增加频率,提高友链的质量。另外,还有通过收费软文发外链,高权重平台投放高质量外链。
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